Tips & Tricks - Will TV STILL be TV in 2020?

The Greater Coachella Valley Chamber of Commerce is excited to partner with the City of Cathedral City on this month’s edition of Tips and Tricks, a professional development series.  This month our presentation will focus on Will TV STILL be TV in 2020?, presented by guest speaker Shawn Abramowitz, Local Sales Manager for KESQ-ABC Ch.3.
Antenna free TV with over the air 4k HDR broadcasts are on the horizon; how will ATSC 3.0 affect TV consumption and Small Business advertising in the Coachella Valley?  A colorful look at where TV was, where TV is currently, and where TV is going.